Henry Roy Ulrich – Trusted Black Hills REALTOR® | Ascend Realty

Henry Ulrich
605-490-2040
roy@henryroyrealestate.com

Most people don’t wake up thinking, “I should learn everything about Henry today.” They just want someone who can actually help them through the big stuff… buying, selling, relocating, upsizing, downsizing, investing, tight timelines, or just figuring out what the next move even looks like.

That’s where I come in.

I’m Henry, a Realtor in the Black Hills focused on making real estate feel a whole lot less overwhelming. I help people navigate major life changes, whether you’re
• moving because your family is growing,
• relocating for work or military orders,
• selling a place that no longer fits,
• buying your first home,
• starting fresh after a tough chapter, or
• investing to build something long-term.

My background is a mix of real estate, photography, and five years as a reserve police officer. Translation… I stay calm when things get tense, I pay attention to the details most people miss, and I’m not afraid to have the conversations that actually need to happen. I market homes the right way, negotiate hard, and explain things in a way that makes sense. I’m also an FAA Part 107 certified drone pilot, so the aerial photos and video on my listings are shot by me, not outsourced.

Designations and what they mean for you:

• CRS (Certified Residential Specialist) – Proven experience and production, not just theory.
• ABR (Accredited Buyer’s Representative) – Strong buyer representation, protecting you and helping you avoid costly mistakes.
• MRP (Military Relocation Professional) – Experience with PCS moves, timelines, and VA loan nuances.
• SRS (Seller Representative Specialist) – Strategic pricing, marketing, and negotiation to protect your equity.
• SFR (Short Sales & Foreclosure Resource) – Ability to navigate more complex or distressed situations when things aren’t straightforward.
• CHLMS (Certified Home Luxury Marketing Specialist) – Elevated marketing and presentation for higher-end homes.

Outside of real estate, I’m a husband, a dad of three, and a small business owner. I also tend to answer my phone more than I probably should, but that’s just how I operate.

If you want straight answers, real communication, and someone who treats your move like it actually matters, reach out anytime. Whether you’re ready to take the next step or just need honest advice, I’m here to help.